Great website copy makes your site easy to find and easy to use. If you can accomplish these two things then you have a greater chance of bringing in more business. Your website is, after all, your greatest sales and marketing tool.
Great web copy:
- is easy to scan and skim - website users "read" online copy much differently than your printed marketing materials
- is written with the client in mind and addresses the key things a prospect wants or needs to know in order to do business with you
- is written in a way that helps improve your search engine rankings (taking into consideration both language and layout)
Writing compelling copy for your website is a fine art. It pays to hire a professional copywriter who can bring an objective set of eyes and devote the time needed to this often procrastinated project.
If you want to know more, then give us a ring - we will be happy to put you in touch with professionals whose work we respect and recommend.