Kiwi Sheds
OBJECTIVE:
To display their wide variety of library photos in an organised way so that customers can see the full extent of possibilities open to them – as reinforcement/backup to existing sales program. Initiate customer enquiry.
PUBLICITY:
0800 No & Premises in highly visible position by Motorway, Drury. Good publicity (press releases) in rural focused websites. Most visits come via search engines. Generally included in all pamphlets, stationery, vehicles etc but NOT specifically directed to website.
RESULTS:
At least 200 visitors to the website per week; average over 12 pages per person per visit
Consistently generates over 8 enquiries through the website per week - a number greater than those explained as backup to existing sales strategies.
CUSTOMER COMMENTS:
Our web site is proving to be a crucial part of our business. As the population becomes increasingly aware of and has access to the Internet it is apparent that more and more people are using it to search for products that they want. The level of enquiry is such that we cannot afford to ignore this important medium as an advertising forum.
Barry has done an incredible job with our web site, as the results show. It just gets better with each update. Working with Barry has been easy and his ideas go along way towards the success of this part of our business.
|
